Picking a kick
Start with the genre. House and techno want a tight kick with a clear attack that cuts through a busy mix at 120 to 130 BPM. Hip hop and lo-fi lean on rounder, dustier kicks, often sampled from records or old machines. Trap usually pairs a short, clicky kick with a long 808 underneath, so the kick itself only needs to carry the attack.
Audition kicks in context rather than solo: a kick that sounds huge alone can disappear under a bassline. Listen for the pitch of the body too. A kick tuned near the root of your track sits better than one that fights it.
Layering
Many producers stack two kicks: one for the click at the top and one for the low thump. High-pass the click layer, low-pass the body, and line up the start points so they hit together. Check that both layers are cleared for your release before you commit.